This gruesome advertisement appeared in the 1891 Christmas number of The Graphic, showing the Victorian fascination for electricity had advanced considerably beyond that of the days poor Bodger (who had been blown apart by lightning thirty years before). Bovril was a beef bouillon hot drink, which another ad asserted to be on of “The Two Infallible Powers” (the other was the sitting Pope, Leo XIII)

Notes

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    Chuckle.
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    This is a ridiculous advertisement, but it is even more unsettling if, like me, your main association with “Bovril” is...
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    engineering
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